Schlock Pre-order status report
Things are going well.
Our experience with releasing the last two books tells us that we will get about 60% of our total orders in the first 24 hours. The remaining orders will trickle in during the rest of the pre-order period. We are less than 12 hours into pre-ordering and we’ve almost reached 50% of our goal. Naturally I’ll still be a little antsy until we’ve met or exceeded our sales goal, but I’m feeling optimistic that we will meet it.
So far there have been 533 sketched editions ordered. Howard is lobbying for extending the ordering time on Sketched editions and I’m considering it. Last time he sketched over 800 and it went really smoothly even though he was tired at the end. But every sketch edition sold pays bills ever farther in the future and that makes me happy. But I can’t let the extension run too long because allowing people to select characters adds another whole layer of complexity to the sorting I must do to prepare for shipping. I need time to figure all of that out. Fortunately I have that time since we opened pre-ordering two months in advance instead of just one.
I’ve fielded a pile of email this morning. Some were people begging for special help. Fortunately all of the requests were well within my ability to supply. It makes me happy to be able to help people so easily and they’re always so grateful. I had one email from a guy who had a miserable time working our store. I’m not sure why he had such an awful time. His description of the problem was unlike anything I’d heard from any other buyer. But he fought his way through and placed an order anyway. It makes me so glad to have people care so much to buy our books that they’ll perservere in the face of stupid store software. As I start printing and sorting invoices I’ll be contacting people who have incomplete orders to see if they need further help. Fortunately most of the emails I’ve gotten indicate that the store is working well for most people.
So for the next week or so I take a big breather. Then I dive into shipping tasks, like printing and sorting invoices, figuring out how many sketched editions feature each of the characters, figuring out how many boxes to buy, getting more global priority mailers, ordering stamps to go in the sketched editions, renting a storage unit, and a host of other such activities. I’m hoping that I can make the shipping days run even more smoothly than they did last year even though the process will be even more complex. (Three possible books instead of two and specific sketches required for specific orders.)
Things are going well.