About two weeks ago Howard and I took a good look at all the events scheduled for the next 18 months and realized that 2011 is full. When I say “full” I do not mean that we have things scheduled for every week or every month. Some months are entirely empty. However the empty months are either preceded or followed by a decidedly not-empty month. For the sake of our sanity we declared that no big events, such as conventions) could be added.
Our resolve is already being challenged. New opportunities have begun to pop up and we are sorely tempted to add them to the schedule. So I stare at the calendar again to see if the new thing can fit. Next year’s calendar has fixed points like conventions we have already committed to, or the family vacation which has a definite date. The calendar also has probable fixed points, which are events we want to do, but have not actually committed to yet. What is not on the calendar are book releases. I know that next year will contain two within the first 6 months, but I do not know exactly where they will fall. This is another reason to keep those empty spaces.
So I stand in front of the calendar and I discuss with Howard. I list the concerns. Howard lists the advantages. We talk about how the new event will affect all the currently scheduled events. We discuss similar events in the past and what would be required to do this one the same or better. It is our little prognostication ritual by which we attempt to peer into the future and decide what is best for us, for the business, for our family. The decisions are not easy.